The fragrance world is a fickle mistress. Beloved scents, once ubiquitous and readily available, can vanish from shelves as quickly as they appeared, leaving devoted wearers with a pang of loss and a frantic search for remaining bottles. This is precisely the situation facing many fans of Burberry The Beat, specifically the 50ml version. This article will explore the now-discontinued Burberry The Beat, examining its price history, its place within the Burberry fragrance portfolio, its characteristics, and the reasons behind its discontinuation, all while attempting to answer the burning question: what is the current price of a 50ml bottle of Burberry The Beat?
Burberry The Beat: A Fragrance Remembered
Burberry The Beat, launched sometime in the early to mid-2010s (exact launch date varies depending on the source), was marketed as a vibrant, youthful, and energetic fragrance aimed at a younger demographic. It wasn't a revolutionary scent, but it successfully captured a particular mood and aesthetic. Unlike some of Burberry's more classic and sophisticated offerings, The Beat embraced a more playful and less formal character. This made it appealing to a broader audience, particularly those seeking a less traditional, more modern scent profile.
The fragrance itself is often described as a fruity-floral with a woody base. While specific note breakdowns vary slightly across different sources, common descriptions include notes of bergamot, blackcurrant, and pear providing a bright and juicy opening. The heart often features notes of rose, jasmine, and peony, adding a floral sweetness and depth. Finally, a warm base of sandalwood, cedar, and amber provides a grounding element, preventing the fragrance from becoming overly sweet or frivolous. This balanced composition was a key factor in its appeal, offering a versatile scent suitable for various occasions and seasons.
Burberry The Beat Woman: Targeting a Specific Demographic
Burberry clearly aimed The Beat at a younger, more dynamic woman. The marketing campaigns often featured energetic visuals, emphasizing movement, freedom, and self-expression. This targeted marketing strategy was successful in establishing a strong connection with its intended audience, creating a sense of brand loyalty and community among its wearers. The bottle design itself, often sleek and modern, further reinforced this image.
The discontinuation of Burberry The Beat Woman (as it was often referred to) therefore came as a significant disappointment to many loyal users. The sudden absence left a void in the market for those seeking a fragrance with its specific blend of fruity, floral, and woody notes. This further fueled the demand for remaining bottles, driving up prices on the secondary market.
Burberry The Beat Perfume Discontinued: Why Did it Go?
The reasons behind the discontinuation of Burberry The Beat remain largely unclear. The fragrance industry is complex, with numerous factors influencing the lifespan of a particular scent. Possible explanations include:
* Shifting Market Trends: Consumer preferences constantly evolve. What was popular a few years ago may no longer resonate with the target audience. A shift in trends towards other fragrance families or profiles could have led to a decline in sales for Burberry The Beat.
* Cost of Production: The cost of ingredients, manufacturing, and distribution can fluctuate significantly. If the profitability of Burberry The Beat became unsustainable, discontinuation may have been a necessary business decision.
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